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The AIPP logo represents all that the Australian Institute of Professional Photography stands for and expects of its members. An AIPP accredited photographer will have been assessed by their peers as being of professional standard in their image making through portfolio assessment and an award system, will have been required to have attended a certain amount of education every year and is upheld to legal and ethical standards. This accreditation process ensures that your professional photographer is educated and reputable, which means only reassurance and protection for you as the client. 

For more information on what is required to become an Accredited Member of the Australian Institute of Professional Photography, head to this link http://aipp.com.au/about/what-is-an-accredited-professional-photographer