The thing about creative people, is that we’re never satisfied. As soon as we’ve mastered something we’re on the look out to change it up or try something new. My business has been such an exciting quest for innovation, integrity and authenticity in the last 10+ years, and this last year had me really wanting to transform yet again. When I start feeling like this, everyone around me has to watch out as I birth the new incarnation of Simone Hanckel Photography. I have to say, I don’t say birth lightly...it’s taken as long and has been about as painful... My sincere apologies to the loved ones that have had to witness it all. I'm sure they'll agree it has been worth it!
Enter my gorgeous and incredibly talented friend, Kate Burns of Kate Burns Design. Kate has had to listen to me waffle on about what I want my branding to evolve to for the last year, and patiently sifted through the bazillion ideas, all the while getting to know me on a personal level, until the glorious day that this new branding emerged perfect and whole. I’m so thrilled with it. It says so much about what I do, how I feel about my work and the children I photograph.
This new look encompasses a lot about me. The striking black and white that I’m well known for, the little girl jumping that is inspired by this iconic photo of darling Emily, the perfect name for my new loyalty/VIP programme, and the stamp...sigh...this gorgeous hallmark that says your art prints have been created by me with care and love. I hope you love it as much as I do, I am beyond excited about it all. I especially love the little silhouette that Kate unwittingly hit on as being so much a part of me. My own childhood was spent with my head in books as often as possible, and the little silhouette reminds me of those old fashioned, hard covered books with a little stamp on the cover of the book’s main character. I have many of these books, from Peter Pan to Anne of Green Gables, and when I saw this I was taken back to being the little girl who loved reading so much she was known to climb into a tree to escape my sisters long enough to get some peace and quiet to read.
The part I'm most excited about is 'Kindred’, my fantastic new loyalty programme. My Kindred families are those who have supported me and my business over time, by referring me to their friends and family, bringing me back to photograph their children more than once, or by loving their photos so much that they have invested well in having my prints on the walls and as keepsakes. As a member you will have access to special offers, competitions, exclusive sittings and products, and every Kindred Family be entitled to one complimentary standard sitting per year (valued at $150). This is my thank you to the families that have welcomed me into their lives, and trusted me to be the photographer that documents their kids’ childhoods. It’s such a privilege and I really appreciate the honour. Full details on the Kindred Programme can be found here, and don’t hesitate to contact me to find out how to become a Kindred Family.
To welcome you to the Kindred Programme, I have a very special gift for you. Kindred Families will receive a special email with a link to take you to your very own app containing a selection of your own favourite photos, that can be opened onto your computer, smartphone or iPad and shared easily with family and friends through email or posting the link to Facebook or Twitter! The instructions are here if you have problems loading it onto your device.
We also have the first of our exclusive offers. For a very limited time, you can purchase the full proof set of the images from one of your sittings in 4x6 inch prints for the incredible price of $500. This is the opportunity to have the full set to use as gifts, put into family albums, or pop in a frame to go on your desk. This offer is open until August 31st, so don’t hesitate to call Simone on 83402838 to order your set now.
I want to thank you personally, for helping me build this amazing business, for allowing me to document your family and becoming part of the family of Simone Hanckel Photography. I look forward to hearing from you soon.